Internship (26 weeks, Fulltime, Home-based): Two Brand & Marketing internships, Communication & Marketing, Division of Private Fundraising and Partnerships (PFP)

Internship (26 weeks, Fulltime, Home-based): Two Brand & Marketing internships, Communication & Marketing, Division of Private Fundraising and Partnerships (PFP)

Job no: 561851
Contract type: Internship
Duty Station: Geneva
Level: Internship
Location: Switzerland
Categories: Communication, Partnerships, Fund Raising

For more than 75 years, UNICEF has been working on the ground in 190 countries and territories to promote children’s survival, protection and development. UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

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Internship (26 weeks, Fulltime, Home-based): Two Brand & Marketing internships, Communication & Marketing, Division of Private Fundraising and Partnerships (PFP)

UNICEF delivers change by combining high-quality programmes at scale, harnessing innovation and collecting evidence, in partnership with Governments, other United Nations partners, civil society, the private sector, communities and children. It uses these to leverage wider change nationally and globally through advocacy, communications and campaigning. UNICEF also builds public support around the world to volunteer, advocate and mobilize resources for the cause of children, and works with partners to achieve an even greater impact.

For every child, hope

UNICEF’s Private Fundraising and Partnerships (PFP) Division is the driving force behind all private sector engagement activities by its country teams to raise income and increase influence across the entire sector which includes business, governments, and individuals. The assignment is to support the Brand & Marketing specialists who are responsible for planning, developing and rolling out global campaigns and are responsible for enabling country teams to manage consistently UNICEF’s brand identity in their local activities. The internship will be the occasion to demonstrate a significant level of autonomy in thinking and action, and be supporting the implementation of projects outlined in the global marketing plan. The internship will be an opportunity for high-performing students to learn more about UNICEF’s fundraising among private sector and specifically marketing strategies and techniques on how to build and sustain a brand identity in the context of a non-profit sector.

How can you make a difference? 

Under the guidance of the Brand & Marketing experts, the selected individuals will manage all aspects of the completion of the following projects, from objective settings to deployment among the network:

  • Brand identity guidelines and tools – support country teams to champion UNICEF’s brand identity
  • Assist in coordinating the organization’s priority campaigns & initiatives in order to develop compelling fundraising funnels that are driven by best practice, audience insights and UNICEF’s priorities in order to deliver significant ROI.
  • Participate in the team’s work plan activities to develop compelling, insight led journeys for supporters to deepen their level of engagement with UNICEF, ultimately leading to, and growing, their overall commitment to UNICEF, with the eventual result of an ongoing financial commitment.
  • Help build relationships across PFP and other UNICEF entities to foster and deliver audience centric, brand based supporter journeys that ultimately deliver ROI for UNICEF.
  • Support in the collaboration with and the market knowledge unit to bring relevant insights into the campaign planning cycle – audience mapping, segmentation, and key messages support engagement and individual giving teams to determine supporter insights & triggers for giving.
  • Support the continuing focus of the team on the quality and thoughtfulness of the supporter experience through every touchpoint to ensure that this experience fulfills UNICEF’s brand promise.
  • Collaborate with multiple stakeholders to build strategic journeys and calls to action, services and products that entice target audiences to support UNICEF
  • Monitor key performance indicators and maintain accurate reporting and analysis of campaign initiatives.Non-profit organizations benchmark – understanding the landscape in which UNICEF operates its fundraising among the general public and high value audiences:
    • Identify brand & campaign creative assets from comparable organizations (by monitoring social media accounts) regularly and compile information into existing tracking file. Report findings monthly to the Marketing team.
    • Maintain and update benchmark documents (related to key brand attributes) by finding relevant information on websites.

Modality: Paid, Fulltime

Reporting to: Brand & Marketing specialists

Tentative start date: June 2023

Duration: 26 weeks (6 months)

Workplace:  Home-based within CET time zone + or – 2 hours.

To qualify as an advocate for every child you will have… 

  • Be enrolled in an undergraduate, graduate, or Ph.D. degree programme or have graduated within the past two years.
  • Be proficient in English and have excellent communication skills (written and verbal) in English. Fluency in other UN working languages will be an asset.
  • Have excellent academic performance as demonstrated by recent university or institution records
  • Additional consideration will be given for any past experience in Marketing, preferably in a B2C company
  • Be ready and willing to take direction well and work in a dynamic, collaborative, multi-cultural environment
  • Have a general understanding of and interest in world affairs, current events and humanitarian issues
  • Be at least 18 years old
  • Possess your own laptop
  • Have no immediate relatives (e.g., father, mother, brother, sister) working in any UNICEF office; and have no other relatives in the line of authority that the intern will report to

For every Child, you demonstrate… 

UNICEF’s Core Values of Care, Respect, Integrity, Trust, Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF competencies required for this post are…
(1) Builds and maintains partnerships(2) Demonstrates self-awareness and ethical awareness(3)Drive to achieve results for impact(4)Innovates and embraces change(5) Manages ambiguity and complexity(6)Thinks and acts strategically(7)Works collaboratively with others.

[add the 8th competency (Nurtures, leads and manages people) for supervisory role]

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.


Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

UNICEF’s active commitment towards diversity and inclusion is critical to deliver the best results for children. 

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.
We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Advertised: 10 May 2023 W. Europe Daylight Time
Deadline: 23 May 2023 W. Europe Daylight Time


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