UNICEF

New Digital Paid Media Specialist Consultant Job at UNICEF Thailand (2025)

Digital Paid Media Specialist Consultant Job at UNICEF Thailand (2025)

Overview of UNICEF’s Mission

UNICEF works globally in over 190 countries to protect children’s rights, ensuring their survival, development, protection, and participation. UNICEF is dedicated to helping children reach their full potential, regardless of their nationality, gender, religion, or ethnicity. UNICEF operates with the core belief that every child deserves a better future.

UNICEF Thailand: Digital Paid Media Specialist Consultant (International) – Job Description

Job Title: Digital Paid Media Specialist Consultant (International)
Location: UNICEF Thailand Country Office, Bangkok, Thailand
Contract Duration: March 2025 – March 2026 (Potential 24-month extension)
Job ID: Digital Paid Media Consultant – UNICEF Thailand

UNICEF Thailand is hiring a Digital Paid Media Specialist to support its private sector fundraising efforts by enhancing digital paid media performance and campaign optimization. This consultant role focuses on managing paid media campaigns across digital platforms such as Google Ads and Meta Ads, developing data-driven strategies, and improving digital infrastructure.

Key Responsibilities of Digital Paid Media Specialist Consultant

  • Campaign Strategy & Execution: Lead paid media strategy, execution, and optimization for digital fundraising efforts, with a focus on performance marketing.
  • Cross-Channel Campaign Management: Oversee campaigns across Google Ads, Meta (Facebook/Instagram), and other digital channels.
  • Data Analytics & Optimization: Use data analytics tools like Google Analytics, FB Ads Library, and Google Trends to improve campaign performance and engagement.
  • Performance Reporting: Develop systematic reporting structures and deliver insights for continuous optimization.

Major Assignments and Expected Deliverables

1. Paid Media Campaign Strategy & Execution

  • Key Focus: Setting up, optimizing, and running digital paid media campaigns.
  • Deliverables: A comprehensive paid media strategy and long-term growth plan, documentation of best practices.
  • Schedule: Quarterly updates (April 30, July 30, October 30, 2025), final report by January 30, 2026.

2. Paid Media Audits & Benchmarking

  • Key Focus: Regular audits of digital paid media campaigns, benchmarking against competitors.
  • Tools: Google Trends, FB Ads Library, Auction Insights, Meta Ads Manager.
  • Deliverable: Quarterly performance optimization reports.
  • Schedule: Quarterly updates (April 30, July 30, October 30, 2025), final report by January 30, 2026.

3. AB Testing & Campaign Innovation

  • Key Focus: Implement A/B tests, leverage new trends and features on Meta Ads and Google Ads.
  • Deliverable: Monthly A/B test plans and documentation.
  • Schedule: Monthly updates.

4. Team Capacity Building & Training

  • Key Focus: Enhance the team’s capabilities in data analytics and digital marketing strategies.
  • Deliverables: Identification of training needs, strategic support for fundraising campaigns.
  • Schedule: Training updates by April 30, June 30, 2025, and March 15, 2026.

5. Measurement & Analytics Optimization

  • Key Focus: Auditing and improving Google Analytics and Conversion API (CAPI) for better performance tracking.
  • Deliverable: Comprehensive audit reports with improvement suggestions.
  • Schedule: By July 31, 2025.

6. Data Analysis for Conversion Rate Optimization

  • Key Focus: Conduct deep data analysis to identify campaign drop-offs and optimize conversion rates.
  • Tools: GA4, Meta Dashboards, Google Dashboards, Hotjar.
  • Deliverable: Quarterly optimization reports.
  • Schedule: Quarterly updates (April 30, July 30, October 30, 2025), final report by January 30, 2026.

7. Reporting Framework Development

  • Key Focus: Design and implement an intuitive reporting system using Excel and Salesforce Dashboards.
  • Deliverable: Clear, actionable reporting templates and dashboards.
  • Schedule: By September 30, 2025.

Qualifications for Digital Paid Media Specialist Consultant

Read more about How to Pass UN Competency Based Interview 

  • Experience: Proven track record in managing large-scale paid media campaigns and leading cross-functional teams.
  • Skills:
    • Strong knowledge of Google Ads, Meta Ads, and digital analytics tools.
    • Expertise in data analysis, campaign optimization, and performance marketing.
    • Ability to lead, mentor, and grow a team while managing vendor relationships.
    • Excellent communication and leadership skills, with the ability to inspire and motivate a team.
  • Languages: Fluency in English or Thai is required.
  • Financial Literacy: Ability to analyze and interpret financial data and performance metrics.

How to Apply for the Digital Paid Media Specialist Consultant Role

  • Application Deadline: January 13, 2025
  • Required Documents:
    • Updated CV.
    • Contact details for at least 3 references.
    • Technical proposal.
    • Financial proposal.

Why Join UNICEF?

By working as a Digital Paid Media Specialist Consultant with UNICEF Thailand, you will play a key role in advancing UNICEF’s mission to protect and empower children in Thailand and beyond. This is an exciting opportunity to make a real impact and contribute to the digital transformation of UNICEF’s fundraising efforts.

UNICEF’s Core Values (CRITAS)

At UNICEF, we uphold values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS) in all our actions, ensuring we deliver results that truly benefit children worldwide.

Conclusion

If you are passionate about digital marketing, paid media strategy, and making a global impact on children’s lives, apply for the Digital Paid Media Specialist Consultant position at UNICEF Thailand today!

Read more information about the vacancy and apply here 

Leave a Reply

Your email address will not be published. Required fields are marked *