Social Media Internship in Communication and Advocacy Section UNICEF Pakistan

Social Media Internship

UNICEF supports the Government of Pakistan to accelerate progress for children, work to achieve the Sustainable Development Goals (SDGs) and help children realize their rights under the Convention on the Rights of Children. This will be made through, among others things, strong partnerships with provincial authorities, teachers and health professionals, frontline workers and social mobilisers, communities and families, and of course the children and adolescents themselves.  

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Social Media Internship

How can you make a difference? 

Under the guidance of the Digital Communication Officer, the intern will learn by creating and managing content, and provide community management support for UNICEF Pakistan Country Office’s digital platforms including social media and website, the Social Media Intern will focus on the following:

• Learn by assisting in managing content calendar for social media platforms.
• Learn by assisting in Scheduling specific, timely campaigns across all platforms in line with international days, current events etc.
• Learn by assisting in Support in creating engaging social media content on a weekly/ monthly basis.
• Learn by assisting in promoting content online.
• Learn by assisting in managing communities for the following channels: YouTube, Facebook, Instagram, Twitter and TikTok. Assist in monitoring and replying to Tweets, comments and messages from followers, under supervision of the Digital Communication Officer.
• Learn by assisting in Monitoring analytics and producing weekly/monthly reports.
• Learn by assisting in Organizing digital assets and content calendars.  
• Learn by assisting in research articles, stories, resources, or other content that is relevant to our audiences/communities.
• Learn by assisting in supporting monthly meetings with Digital Communication team to plan for the upcoming social media editorial calendar.
• Learn by assisting in Creating content and supporting the management of the new UNICEF Pakistan TikTok account in collaboration with influencers, content creators and the Digital Communication team.

 Deliverables and Schedules:

• Content calendars for social media platforms are duly created and approved.
• Specific, timely campaigns across all platforms in line with international days, current events, etc. are scheduled and posted.
• Support creation of engaging social media content on a weekly/ monthly basis (leadership in content creation is highly desired).
• Support the promotion of content that is present in Meta Business Suite and other related and social media business management platforms.
• YouTube, Facebook, Instagram, Twitter and TikTok communities are well managed with comments sections cleaned and engagement rates increased as much as possible during the internship tenure.
• At least 20 weekly and six monthly social media analytics reports are provided to Digital Communication team for improved editorial and business management.
• Digital assets and content calendars are organized for online access for the team.
• Six monthly meetings with Digital Communication team to plan for upcoming social media editorial calendar are arranged and supported.
• New UNICEF Pakistan TikTok account is active with regular content pieces uploaded and community well engaged. 

Eligibility for the Social Media Internship

• Enrolled in an undergraduate, graduate, or Ph.D. degree programme or have graduated within the past two years from one of the following fields Communication, Mass Comms, Journalism or any relevant degree programs.
• Excellent command of English and knowledge of Urdu language is desirable.
• Applicants must be at least 18 years old.
• Have excellent academic performance as demonstrated by recent university or institution records.
• Must have proof of medical insurance covering their time at the duty station.
• Have NO immediate relatives (e.g. father, mother, brother, sister) working in any UNICEF office; and have no other relatives in the line of authority that the intern will report to; and are not disqualified under the UNICEF Child Safeguarding Personnel Standards (DHR/STANDARDS/2019/001), or as amended.

Required, advanced knowledge of the following: 

• In-depth working knowledge of Facebook, Twitter, Instagram, YouTube, and TikTok.
• Knowledge of social media analytics, including Google Analytics and Facebook Insights.
• Detail oriented with strong written and verbal communication skills.
• Microsoft Office products (e.g. Word, PowerPoint, Excel).
• Proofreading and editing skills.
• Ability to create, compose and edit written materials.
• Ability to meet deadlines and work under pressure.
• Ability to prioritize work and complete tasks with quick turnaround.
• Ability to work collaboratively with a team.
• Good attention to detail, creativity, analysis, and focus.
• High motivation to learn.

Desirable additional qualifications

• Social media influencer profile an asset.
• Voluntary work experience with a UN agency or an INGO in the humanitarian field.
• Knowledge of UNICEF programmes and activities an asset.
• Knowledge of web content management systems is a plus.
• Proficiency in Adobe suite products, such as Photoshop and Premiere is an asset

Application Deadline: 31 August 2023

Apply Here for the Social Media Internship